If you are a beginner or even a professional designer you tend to make mistakes. It is important to make a checklist of common mistakes to avoid before you send your artwork for printing.
As a printer, we find it lot of common mistakes when we receive the artwork from the designers. This causes a delay in the process and extra efforts are needed. It can also increase the cost of the product for both parties, which can be avoided if you take care of 8 common points before sending your artwork for printing.
1. Improper Crop Marks Or Missing It Completely:
The printer always prints the artwork on the paper which is larger than the actual design and hence after printing, the paper needs to be trimmed. The crop marks are indicators from where the paper should be trimmed after printing. They are placed on all four corners of your design. If these crop marks are not placed properly then it makes the printers life very difficult to decide from where to trim the paper. If you completely miss out to place the crop marks, then also it becomes a headache for the printer for trimming the paper after printing it. Hence it is essential for you to place the crop marks properly.
2. Setting Up Bleeds Incorrectly:
There is a slight degree of movement of the paper when printing and hence you should always keep 3 mm or 1/8” of space beyond the crop marks. Sending your artwork without the bleed can cause white lines be displayed after a trim.
3. Improper Size Of The Document:
The size of the document should be perfect for designing and printing. For example, you created a design of 11” x 8.5” and you want that to be printed as 10” x 8” or 12” x 9” then it requires a lot of efforts and may need to recreate the design. This may cause an undue delay and increase the cost. To avoid this, it is advisable that you set the size properly.
4. RGB Color Settings:
The RGB (Red, Green and Blue) these colours are for viewing on the monitors of different gadgets such as computers, laptops, mobiles, etc. For printing, the printers use CMYK (Cyan, Magenta, Yellow and Black) colour combination. If you use RGB colours in your design then we have to convert that into CMYK for printing. This conversion may appear little different on the screen and on the paper. It is very much advisable that your artwork is set up as CMYK.
5. Image Resolution:
Before submitting your artwork to the printer for printing, check the resolution of the images that you have used in your artwork. For display on the monitors of your gadgets, you can have low-resolution images, but for printing, you need to have the image for at least 300 DPI for a better result; otherwise, your image will look blur after printing on the paper. So just do not use the images directly downloaded from the internet. Increase the resolution of the images and then set it in your artwork.
6. Text and Background Contrasts:
Use proper background and contrast to get a greater effect on the paper. Do not use small or thin text particularly if you have white text over the coloured background.
7. Keep Adequate Margins:
Always keep ample margins from the trim lines. Keep your content well inside the trim lines, so the content will not be trimmed off and it will also look good. Keeping less or no margins can cause the loss of part of content or design.
8. Spelling and Grammar:
This is one of the major error and it is unacceptable. No one will accept the spelling mistake in his name or in his company’s name. Ask to proofread by at least 2 to 3 different people before you send your artwork for printing. Always run a spell check for grammar if your artwork is having large paragraphs. Go through each of the spelling properly for important content.
We receive a lot of rework due to the above mistakes. These mistakes can be taken care of if properly checked. To avoid undue delay and increase in costs, one should keep the checklist of these points. Your artwork is your brand, your identity, so keep it clear and concise. Happy Printing.