In my last blog, I have discussed the 5 top open-source E-commerce platform.
Now I believe that you must have selected the best suitable platform for your e-commerce business.
Let us now discuss what are things that you will need to have on and for your e-commerce website.
There are lots and lots of things that you can have on your online store, but here today we will discuss only the prominent things which are must-have on or for an e-commerce website.
These are the things that you have to select very wisely so as to avoid __
- Domain and Hosting
- Website Theme
- Payment Gateway
- Shipping Gateway
These are the 5 top priority things that you have to consider very wisely as there are many options and players available in the market to choose.
Let us look top 10 providers in each of these
Domain and Hosting:
This is one of the most important aspect of your online business. Selecting the Domain name is one of the most critical part.
Why it is so much important to select a perfect domain name?
- “Your first and everlasting impressing”.
- Important for SEO.
- It creates and defines your Brand.
Points to consider while selecting the Domain name:
- Whether to use .com, .org, .net, .online, .live etc.
- Use a Brand name in your domain name instead of generic.
- Keep your domain name/URL as short as possible.
- Easy to remember and easy type for a layman.
- Very soft and easy to pronounce for non-English speaking people.
- Do not use hyphens and numbers in your domain/URLs.
- Try to use the words that reflects your business.
- You cannot use the trademarked domain names.
- Use domain name generators when stuck.
Now from where to buy the domain and hosting names from?
Here are the prominent and best domain and hosting providers:
This is the appearance of your website. You must spend a considerable amount of time selecting the theme. The theme must be having all the basic and advance features to support and enhance your website.
The theme is the look and feel of your website. It is like a furniture and ambience of your online store. The more attractive the theme, the more visitors will stay on your website and prone to buy the products.
Consider these 7 Tips before Choosing the Theme for Your Website
Know your Business and Website: You must be aware about the type of website you are going to create. For e.g. your website could be just a blog, e-commerce store, informative website, News website etc. Based on your business, you should select the theme option.
Cost and Quality: If you are considering the cost then you can opt for free themes which are available in plenty. If quality and time is your priority then opt for premium theme. Selecting the premium theme will enhance the look and feel of your website along with quality features.
Flexibility and Customization: The themes should be flexible. If you are a non-technical person like me then you may need the options of drag and drop without having to do the coding.
The theme you should select should be customization and scalable, means it should be flexible enough to be customized in the future if needed as per your requirement.
Select The Responsive Theme: More and more mobile users are increasing on a daily basis. Considering that fact, your website should be responsive to all types of gadgets viz, Desktop, Laptop and mobile, IPad etc. Always select a responsive theme.
Theme Provider and Support: Before purchasing the theme, you must check all the details of the theme provider. It has to be a renowned provider and not just one theme developer. You should get after sale support. Check the reviews of the provider and check how many installations of that theme are done till date.
Select SEO Friendly Theme: In today’s date, SEO has become one of the important part of online business. Check the options of SEO available in the theme. Do not purchase the theme if there are very few or no SEO functionality available.
Here are few Theme providers for your reference:
- Commerce Gurus
- Ink Themes
- Theme forest
- Theme Grill
- Template Monster
- Access Press Themes
- Elegant Themes
- Theme Isle
- Mystery Themes
Selection of Payment Gateway for your website:
The most significant point for your e-commerce website is selecting the payment gateway for your website. Very wisely select this option as customers tend to leave the website if they find that you do not have secure payment options on your website.
There are many options available in the market to make your life easy as well as make you confused to which one is the right choice.
The payment gateway makes it easy to accept many different types of online payments. The small business owners and website owners find it easy to receive online payments for their e-commerce business.
You must have the answers of these questions before integrating any payment gateway for your website.
- Service cost taken by Payment Gateway?
- Security features provided?
- Account type provided by Payment Gateway?
- Available in your country or not?
Consider below Factors before integrating any of the payment Gateway:
- The Flow of the Payment.
- Confidentiality of Customer’s Details.
- Transactional Fees and Service Fees.
- Smooth and Easy Transactions Process.
- Should Work on All Devices.
- Multiple Options To Choose From
- Merchant Account
- 24×7 Customer Support Through Different Ways.
List of Payment Gateway Providers:
- WooCommerce Payments
- Shopify Payments
Choose The Best Shipping Gateway:
This is the last and final phase of any e-commerce transaction to complete. Unless the product is delivered safely to the customer and the customer confirms the receipt of the goods without any damages, then only a successful translation is considered.
The shipping or the courier company you select to deliver the goods plays a very vital role in your business. If they make a mistake of damaging your product before delivering to the customer then all your effort will go in vain and the customer will give negative review to your business.
Hence you should not take any chances on selecting the best Shipping option for your e-commerce business.
Before opting to any Shipping Gateway check below points:
- Shipping charges.
- Delivering in remote areas or not?
- Domestic and international delivery options.
- Pickup and Return order policies.
- What are the order Tracking systems.
- Pickup and Delivery points.
- What kind of integrations will they provide with your website?
Here are the best options available to select for shipping:
Wrapping Up: Consider your online business as a long term investment. Do not compromise on the quality of services on any of the above points. Do your research work and ask relevant questions.