How to choose the best web to print solution? This is the question that arises in every printer’s mind who wants to start his online printing storefront. Choosing the right web-to-print is a daunting task. This is not a printing software or a printer with the cheapest ink and price. It is a print shop which is online.
Before finalizing anything first analyze your needs and business model and ask a few questions to yourself.
- What is web to print solution and how it works?
- Do I really need the web to print solution?
- Will my customer accept the change of ordering pattern?
- Will it make my printing jobs easy and affordable for me and my customers?
- Is it necessary to opt for a web to print solution?
If you have the answers of all the above questions then you should start thinking of having a web to print solution for your print business.
Points to consider before selecting a web to print solution
What Are You Going To Print?
This is not a vague or foolish question, it’s very significant that you know what you are going to print. There are different types of web to print solution available for different sort of printing.
Let’s say for example if you’re doing paper printing i.e your products are business cards, brochure, letterheads, flyers etc. then you should opt a web to print solution which specializes in this. Every web to print solution does not fit for every kind of printing.
The best option for you would be Onprintshop
Let’s say you are going to print on T-shirts that means you are a merchandise printer then you must look for a web-to-print which provides a simple and easy designing interface and UI. It must have options to allow your customers to select the designs as well as upload their images, pics, enter text, clippers, and stock images. The designing interface must have been designed considering a layman.
What Features You Should Look For?
Check the features and capabilities of the web-to-print solution. You need to make sure that the solution is having all the functionalities from selecting a product, designing the product, placing the order online till reaching the product at the customer’s doorstep. It should possess below features.
1. Order acceptance capabilities and processing it through various stages.
2. Capable of entering unlimited products and templates.
3. Capable of accepting files created using the different designing software such as Adobe Illustrator, Photoshop, coral draw etc.
4. Allowing multiple options for payments gateways, online and offline.
5. Provision of SEO and Social Media sharing with login.
6. Should have adaptability for third-party integration such as bulk emailing, bulk SMS, ERP, Accounting software, CRM etc.
7. B2C and B2B handling capabilities and adapt-abilities.
8. Allows you to make the changes in CMS of your website from the back end.
9. Capable to generate reports which can be used for various tasks.
10. Capable of handling online and offline shipping, weight base, quantity base, location wise etc.
After Sales Support:
There are many web2print solutions right now in the market most of them offer after-sales support via e-mail, live chat, online videos and user manuals, but sometimes it is not easy to get all the answers via plain text or videos. You need to understand what exactly gone wrong, in that situation, talking to the support guy becomes imperative and hence you should see that the web to print solution provider is giving you live after-sales support or not.
You should be getting support via e-mail, live chats, and communication over Skype or other means.
Web to Print Solution Training:
Most manuals are available on how to operate the device or object. The web to print solution is a huge application and will get bigger and wider in the future as more and more functionalities are going to be added and hence an interactive training becomes very vital.
One can learn how to use the solution through manuals, but each printer has their own way of processing the job and managing it, also they cater unique products, so the questions or queries will vary from printer to printer and in that situation the interactive training becomes significant.
You can ask your queries at the very moment and can get it clear and modify the functionalities if possible during the training. Most of the current web to print solution provides text and videos for reference on how to use the solution and do not provide interactive training, except few. You need to check who is providing interactive training for the solution, which is very important.
Printing Quality and Output File:
Being a printer, you must be aware that what you see on the screen is different than what you print on the paper or the product. The screen colours are in RGB format are of 72 DPI only. While when you print on the paper or on the product you require your print-ready file having a minimum of 300 DPI and the colours format should be CMYK and not RGB.
So the web-to-print solution you choose must be capable enough to generate a print-ready PDF file and not PNG or JPEG files. Again, the output file must be a high-quality print-ready PDF file.
How Frequent the Solution Is Upgraded:
The technology is ever-changing and hence the solution you purchase must be upgraded by the provider on a regular basis. They should add new features and functionalities into the solution regularly and that too without any additional charges.
Subscription or License Cost:
This is one of the most critical parts of your decision making. Select the web to print solution as per your requirement and business settings. Do not set the business as per the web to print solutions. Check different plans the web to print provider is offering and choose the best one.
If you are having big corporates as your customers, only then opt for Corporate Modules (B2B). Most of the corporate functionalities are in-built in B2C modules, so no need to invest in the B2B plan. You can definitely switch to B2B Module later. It is always advisable to start with the smaller plan and later can upgrade to the higher plan after you get accustomed to the solution and generate good business from it.
Wrapping it Up:
Purchasing the best web2print solution does not solve the purpose, you have to do a lot of work in terms of marketing through SEO and social media. A lot of dedication and time is required by you on your website to get good business online.